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Communication 4.0: We Are All Journalists Now

15. March 2009

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The sheepskin on the wall behind my computer monitor says I have a Bachelor of Science degree in Journalism from the University of Florida.  What it didn’t say when it was printed in 1982 was that I majored in Public Relations and specialized in Magazine and Feature Writing.  Today, I see my decision to switch [...]

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Let’s Get Some Perspective, People!

2. March 2009

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Okay.  So I’m pretty much ready to again tend to this “social media for the reluctant” project again.  I’ve unearthed my now seemingly ancient editorial calendar from last summer and find that it is, indeed, ancient.  About half the topics I had planned to write about before Tropical Storm Fay threw us its nasty curve [...]

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A Very Successful Application of Social Media Tools

19. August 2008

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I came across this news article from South Africa while reviewing a Tweetscan email I received this morning: Social media to rescue Jail4Bail campaign?. “With about two weeks left in the campaign, the funds were about half way to target. And that is when social media, represented by Rafiq Phillips , stepped in. Phillips is what can best [...]

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An Internet Founding Father Offers Perspective on Net and Social Media

17. August 2008

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Every once in a while, I read something that kills any doubt I have about the need for me to help people find the best ways, based on their existing skills and interests, to employ Social Media tools in their businesses. Here’s one: A founding father of the web says it’s come a long way, but its [...]

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Stumblers Upon, I Have a Social Media Challenge for You!

15. August 2008

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About half this blog’s first week traffic has come from folks hitting me up from StumbleUpon.  Thanks folks!  Now, here’s my challenge for everyone, but particularly for you Stumblers. What’s the Best Concise Way to Explain the Value of Social Media to My Audience? One niche this blog is aimed at is very challenging.  I really want [...]

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