It wasn’t all that long ago, perhaps five months or so, that Twitter came into my life. I had heard it mentioned a couple of times in passing conversation, but I hadn’t paid much attention. It sounded like generation-Y stuff, not like something I might be interested in. Then, in a Tallahassee Chamber of Commerce breakfast speech, Curtis Zimmerman of The Zimmerman Agency mentioned that he was using Twitter.
Whoa! That got my attention! I guy I respected in the business was talking about something I had dismissed out of hand. What was I missing?
I’m an early-adopter who hates not being aware of all things new, so I decided to find out what was going on. I joined Twitter. And I posted. Mundane stuff. At first I stuck to answering the question that Twitter suggests you ask yourself before posting: “What are you doing?”
Well, within a week or so, I was not only growing bored with sending out short, 140 character comments, but I was also getting a little peeved that nobody was following me (boo hoo). Plus, my mind hadn’t made the proper connections to figure out how big this thing really is. I also talked to several of my friends and learned none of them was using it… yet.
What was Zimmerman talking about?
“I’d better find out how people get followed, and figure out who I need to follow,” I thought.
And so I spent an hour or so Googling all things Twitter. And gradually I saw the light. This isn’t just kid stuff. I’ve identified and follow several thought leaders I want to get to know, along with a small but growing cadre of Tallahassee Twitter Users. Several of them are following me, too.
Having used it for a while, I know that for the uninitiated Twitter pretty much defies explanation. It just does. The only proof that I can offer is that I know the unique mode of communication that Twitter has tapped into is going to be something huge. Rather than try to explain why, here are three fictitious but already-have-happened business examples: (more…)
Mon, Aug 11, 2008
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